Read the Nordstrom case study in Chapter 5 on page 147 in your textbook. Answer the two questions at the end of the study (p. 148). Support your answers with a minimum of one source per question, no more than five years old. Your answer to each question should be approximately 400 words using APA format.
1. What is next for Tesco? Where and how can it grow? Who will it target?
2. How can Tesco take its customer loyalty programs to the next level?
the title of the book is Marketing Management by Kotler & Keller