Read this article, â€œIn Sneaker Wars, Itâ€™s Also Curry (Under Armour) vs. James (Nike)â€ (you can also view the PDF here), on the use of celebrity endorsements in the competition between Nike and Under Armour.
Think about a time when a celebrity endorsement influenced you to buy a product in the last five years. In the discussion thread, describe the following:
- The product and the celebrity endorsing it
- How the endorsement influenced your decision to buy the product
In the discussion thread, comment on whether or not you think celebrity endorsements are an effective marketing tool and why.