B2B branding and consumer awareness
Read this research report from Seigal and Gale. Seigal and Gale is a global firm providing marketing expertise in areas sucn as branding and consumer awaredness to corporate clients worldwide.
Seigal and Gale state that B2B brands can make their marketing efforts to their customers more effective by:
- Making tangible the B2B brand impact on customers
- Foster an innovative culture
- Generate demand through a cohesive brand message and experience
- Use simple design principles in brand communications
Read the short report and use both the report and concepts from the chapter readings to further define and explain the nature of B2B marketing. Does familiarity with consumers truly benefit B2B brands? Discuss what the true value is of connecting with a consumer audience. Is there really value in this type of connection or is this something that a B2B business can afford to ignore? Use example(s) outside of the Seigal and Gale report.
If you can’t open the link pls find the attached document.