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Course Project Part 2—Managing Emerging Technology Markets

This week, you will continue to develop your course project research and analysis on the emerging technology topic you selected in Week 1. You will continue researching scholarly sources from the South University Online Library and from the Internet. Add to the bibliography as you find new sources of valuable information.

For your research topic, the first question is whether the market is big enough to warrant a technology adoption or development project. You will need to research and make several assumptions about the emerging technology trajectory, the availability of standards and supporting infrastructure, competitive alternatives, and collective investments in the industry. You have the choice of three assessment approaches for future markets: diffusion and adoption, exploration and learning, and triangulation for insights.

One of the concepts introduced this week is market segments. This means that a market may not be uniform, in terms of customer demands, and may feature different customer niches, or segments. For your selected emerging technology topic, you need to consider how the technology might be used by an organization to offer its products or services. Here, you will key on some technology attributes for your products or services. You should refer to your Week 2 online lectures for examples of technology attributes. Determine some key attributes (these may be basic attributes, discriminators, or energizing attributes) that apply to your products or services. Select two important attributes and draw a 2D graph with these attributes corresponding to the abscissa and ordinate axes as shown in the figure below. Then, identify at least two technology barriers or constraints. Such technology constraints are typically represented by straight lines that bound the area where a product or service can be positioned in the attributes space diagram, as shown in the figure below. Note that representing technology constraints or barriers as straight lines simplifies the analysis. In a real-life application a technology barrier will usually exhibit a nonlinear behavior. You should refer to your Week 2 online lectures for examples of technology barriers.

Presents a diagram that depicts the difference between Technology Barriers and Technology Attributes. A given technology operates within a set of constraints, or technology barriers, on its attributes. A two-dimensional depiction of a set of barriers relative to two given attributes is used as a practical mechanism to compare different technology solutions.

The same diagram can show market niches or segments. These are typically represented by concave, negative unipolar curves, as shown with Segments A and B in the below figure.

Presents a diagram that depicts the difference between Market Segments and Technology Attributes. Different customers in a common market make different tradeoffs about the attributes of products or services in that market. A two-dimensional depiction of tradeoffs relative to two attributes serves to visualize the boundaries of market segments.

Product or service attributes, technology constraints or barriers, and market segments or niches determine how an emerging technology could be used to derive a competitive advantage. Examples of strategies include Single Market Segment Domination, Multi-Market Segments Expansion—Pushing Technology Barrier, and Multi-Market Segments Expansion—Revolutionary Technology. You should refer to your Week 2 online lectures for definitions of these three strategies.

Presents a diagram that depicts the difference between Market Segments and Technology Barriers vs. Technology Attributes. A two-dimensional depiction of two technology attributes, technology barriers that bound these attributes, and market segments that depict the tradeoffs on the attributes, provides a heuristic tool to assess the competitiveness of a technology. An organization may try to push technology barriers and look for emerging technologies that will help improve its competitive positioning. Others may seek to develop or acquire core technologies in search of market segments.

Forces in the external environment shape an organization’s commercialization strategy for its products or services. Typical forces are change in technology and skills, change in complementary assets, change in customers, and change in competition.


Utilizing the concepts introduced this week, address the following tasks pertaining to your project topic:

  • Determine which assessment approach for future markets you will pursue: diffusion and adoption, exploration and learning, and triangulation for insights. You may choose one or more assessment approaches. Justify the adoption of your selected emerging technology using your market assessment framework.
  • Develop an attribute matrix for your products or services.
    • Determine some key attributes (basic attributes, discriminators, or energizing attributes) that apply to your products or services and justify your choice of attributes.
    • Select two important attributes and draw a graph with these two attributes.
    • Identify at least two technology barriers or constraints and explain how you arrived at the constraints. Show the technology constraints on the graph.
  • Identify at least two possible market niches or segments and show them on the graphs. Qualify these niches or segments with respect to the two product or service attributes you selected for your project.
  • Analyze how the emerging technology you chose could be used to derive a competitive advantage given the product attributes, technology constraints, and market niches you identified.
  • Describe the forces in the external environment that are most likely to shape your organization’s commercialization strategy for its products or services.

Complete the assignment in 5 to 7 pages in a Microsoft Word document. In APA format, cite any sources you use on a separate page. The references you cite should be credible, scholarly, or professional sources. Any examples you cite must be supported with sources fr

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. Write a 1000 word paper that considers the implication of the Virtuous Business Model to the knowledge creation process by addressing the following questions:

  1. Is everything that can be research worthwhile to do so?
  2. How do values such as those expressed by the Virtuous Business Model impact the knowledge creation model?

Reference  for getting started:


World business leaders have emerged as the first global citizens. Engaged in commerce, business leaders understand the interdependence of nations, and that the health of society and the preservation of our earth are important to the future prosperity of the business enterprise. Business fosters economic and cultural interdependence and has helped to create the awareness of one humanity, on one planet, all sharing a common fate. And, as the dominant institution on the planet, business holds the key to the transformation of our global society, away from intractable problems, and toward a world that works for everyone.

Around the globe, we are witnessing a fundamental questioning, both individual and institutional, of our most basic assumptions about who we are, the world we live in, and what is ultimately important. Increasingly, the leading thinkers of our day are describing this phenomenon as being driven by an emerging new paradigm—a new understanding of reality—which is shaking our traditional assumptions and intuitions to the roots. The World Business Academy (  arose out of the conviction that the shape of the future is our choice, and that business, if it adopts a new tradition of responsibility for the whole, can be the major contributor to a future that is economically, socially, and ecologically viable for all.

Yet the question remains as to how and to whom businesses will be held accountable. Secularists respond that the answer is clearly government. Yet the Christian knows that governments, despite their God appointed role, are made of people, and absent the influence of God, are just as vulnerable to sin, corruption, and oppression any business (1 Chronicles 14:7).

The answer to the question then lies in recognizing that businesses and business leaders are ultimately answerable to God, not man and that He calls us to lead our organizations in an ethical and virtuous manner that glorifies and honors both God and man.

Why Virtuous Business?

Recently, there has been a lot of debate about the actual objective of “the organization.” In the Western World, the prevalent view over the last decades has been that its objective was maximizing shareholder value above any other consideration. In other words, the HOW, (whether or not a company is virtuous in accomplishing objectives), did not matter. As such, employees, managers and society were simply considered as means to reach this “superior” objective. Virtues were off the corporate radar, and

But more recently, research is now recognizing that the HOW does matter.  Pawar (2016) showed a relationship between workplace spirituality and employee performance.  Caldwell and Hayes (2016) argued that values-based leaders were more effective, and Yaacoub (2016) demonstrated a relationship between values and long term sustainability.  Business ethics is now a required subject in business programs (ACBSP, 2016) and business is under increasing scrutiny from both the marketplace and governments.  Character, it seems, does count.

Numerous leadership models have been developed to help promote leadership and organizational effectiveness.  First on the scene in leadership history was the Great Man Theory which viewed great leaders to be men of greatness.  Trait theory came into being when birthright was questioned as being the only source for great leaders.  The next leadership theory to happen on the historical scene was behavioral theory.  Contingency theory holds that the leader needs to alter his or her approach, calling upon a particular leadership style to fit the situation. Transactional theory provides that people are motivated by punishment and reward and that central authority, power, and decision making resides with the leader. Lastly, transformational theory seeks to bring balance to the power relationship between the leader and those who follow.  Community and cooperation are hallmarks of this leadership theory (Northouse, 2016).

A major disadvantage of these models is that they do not have a Christian perspective inherent in its framework.  Many of these models identify excellent means for developing ethical leaders based on the concepts of character, competence, and actions, but without first having a central focus on God, such models and theories—no matter how good—fall short of God’s ideal aim for us.  For without God as our central focus, “all our righteous acts are like permanently stained rags” (Isa 64:6 GW).

In addition, static models driven by rules tend to be less effective in fast-changing times.  Models that are based on principles, particularly the timeless principals of scripture, provide tools that can then be applied to the changing environments business experience today.

The DeVoe School of Business saw a need to merge the best secular leadership theories and models with the wisdom of Scripture and has developed the Virtuous Business model to aid in kingdom-based leadership and organizational effectiveness development.  The model describes both the virtuous leader and the virtuous organization; its value’s based approach works even in the tumultuous times facing business today.

What is Virtue?

Virtue, by definition, is the moral excellence of a person. A morally excellent person has a character made-up of virtues valued as good. He or she is honest, respectful, courageous, forgiving, and kind, for example. Because of these virtues or positive character traits, he or she is committed to doing the right thing no matter what the personal cost, and does not bend to impulses, urges or desires, but acts according to values and principles. Some might say that good qualities are innate and developed through good parenting, which they are, but we’re not perfect. Virtues need to be cultivated to become more prevalent and habitual in daily life. With the habit of being more virtuous, we take the helm of our own life, redirecting its course towards greater fulfillment, peace and joy. For the Christian leader, Christ is at the center of all that is done, and one’s will seeks to align with God’s—to prayerfully live out the words, “Thy will be done.” Living virtuously is more than “living the good life”; it is seeking to achieve an “on-earth-as-it-is-in-heaven” way of living here and now (Comte-Sponville, 1996/trans. 2001).

The DeVoe Model of Virtuous Business

The DeVoe Model of Virtuous Business is based upon the “Be-Know-Do” (BKD) model of leadership development, which has been used by the US Army for more than 50 years.  The holistic notion of BKD is grasped and intuitively recognizable by Christians because of its similar construct with Scripture references to body, mind, and soul.  “Love the Lord your God with all your heart, with all your soul, and with all your strength” (Dt 6:5 GNT).

The model recognizes that we not only have three aspects of virtue (being, knowing, and doing), but also three domains in which we interact with the world around us.  The virtuous leader interacts in the spiritual, personal, and professional domains; the virtuous organization interacts by building spiritual, social, and economic capital.


The center of all things, and particularly any model of virtue, is Jesus Christ. Jesus is the example of virtuous leadership and an understanding of virtue comes from studying the characteristics of Jesus in Scripture.  Scripture also explains that just as God is three in one, mankind has been created with mind, body, and soul. The corresponding domains with the virtuous leader model are personal, professional, and spiritual.

Spiritual Domain – Character, Critical Thinker, Courageous

The spiritual domain fulfills the same role in the virtuous leader that our soul does to the tri-part man. It provides our connection to both God and man and from the perspective of eternity, represents true currency that can be stored up in heaven. The three characteristics of the virtuous leader in the spiritual domain are character (be), critical thinker (know), and courageous (do).   Character is developed by becoming Christ-like; critical thinking is learned by study and practice; and courage by stepping out in faith into the unknown.

Personal Domain – Respectful, Relational, Reconciling

The personal domain corresponds with our mind and to what we know. It also speaks to our mental attributes.  The three characteristics of the virtuous leader in the personal domain are respectful (be), relational (know), and reconciling (do).  Respect begins with the fear and knowledge of God, but includes respecting all people as created in the image of God.  Relational is the product of valuing people above all other things; and reconciling is the ministry to which God has called all believers; that is, reconciling God to man, man to each other, and man to God’s creation.

Professional Domain –  Integrity, Inspirational, Inclusive

The professional domain corresponds with our body and to how we act towards others.   The three characteristics of the virtuous leader in the professional domain are integrity (be), inspirational (know), and inclusive (do).  Leaders above all must have integrity, be able to inspire, and seek to include all of God’s creative masterwork, the human race, in the work of business.


Organizations are groups of individuals collaborating to accomplish tasks that could not be accomplished individually.  While virtuous leadership is essential for the virtuous organization, a lack of understanding of the role of business in God’s Word can lead to organizations that are not kingdom building.  The virtuous organization is one that builds spiritual, social, and economic capital. Spiritual capital is built through being centered, creative, and compassionate. Social capital is about being sincere, supportive, and service orientated. Economic capital is built by being principled, proficient, and profound.

Spiritual Capital – Centered, Creative, Compassionate

Spiritual capital is about having the right priorities; it is not about profit, it is about people. While profit is necessary to survive, the purpose is about people and includes a clear sense of corporate values, providing comfort and strength in meeting the challenges of life. Virtuous organizations are as dedicated to building spiritual capital as they are to social and economic capital. The three characteristics of the virtuous organization related to building spiritual capital are being centered on Christ (Be), creative in problem-solving (Know), and compassionate (D)  to those in need.

Social capital – Sincere, Synergetic, and Service

Social capital is about authenticity, synergy, and meeting needs. The virtuous organization is transparent, unites individual peoples and skills in ways the promote creativity and innovation, and serves the people of its marketplace.  The three characteristics of the virtuous organization related to building social capital are being sincere (Be), Synergistic (Know), and Service-oriented (Do).

Economic Capital Domain –  Principled, Proficient, Profound

Economic capital is built through operating with principles centered on Christ, be proficient in what they do to be a faithful steward of their resources, and do only what is profound; that is what is right, good, and proper in the eyes of God.   Not everything that can be done, should be done; virtuous organizations know the difference and act accordingly.

The repeated moral failures of businesses in the 2000’s, and government in the 2010’s demonstrates the folly of removing God from the marketplace.  In contrast, leaders and organizations that honor God through virtuous behavior build the kingdom and increase value for the company and stakeholder.  The next step in the development of the model is to incorporate it into the curriculum of DSB and using it to teach virtues-based business.


Caldwell, C., & Hayes, L. A. (2016). Self-efficacy and self-awareness: Moral insights to increased leader effectiveness. The Journal of Management Development, 35(9), 1163-1173. Retrieved from

Comte-Sponville, A. (1996/trans. 2001). A small treatise on the great virtues. New York, NY: Henry Holt and Company, LLC. (pp. 3-4)

Northouse P. (2016). Leadership: Theory and practice, 7th Edition. Sage Publications: New York

Pawar, B. S. (2016).  Workplace spirituality and employee well-being: an empirical examination. Employee Relations 38.6 p. 75-994.

Yaacoub, H. K. (2016). Authenticity: Sustainable benefits beyond performance. People and Strategy, 39(4), 47-49. Retrieved from

Webber, M. (2008, July). Reflections on the “Be, Know, Do” model of leadership development #1. Retrieved from

Winn, B. (2012). Interview with Kim Cameron. People and Strategy, 35(4), 12-14. Retrieved from

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Question Description

Course Project Part 3—Studying a Professional Organization


Identify a professional organization and then complete the following tasks:

  • Analyze and discuss the selected organization’s aim and activities.
  • Explain how the organization meets, supports, or advocates the EBP standards and concepts of professional nursing.

In addition, explain the concepts of professional nursing—caring, communication, critical thinking, professionalism, and holism.

Support your responses articles from the South University Online Library.

Use APA 6th Edition when formatting your assignment.

Submission Details

Name your document SU_NSG3005_W3_A2_LastName_FirstInitial.doc.

Submit your document to the W3 Assignment 2 Dropbox by Tuesday, April 18, 2017.

Assignment 2 Grading CriteriaMaximum Points
Critically analyzed the chosen organization’s aim and activities.28
Explained how the organization meets, supports, or advocates EBP standards.28
Described with supporting examples the concepts professional nursing—caring, communication, critical thinking, professionalism, and holism.24
Written components.20

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. In addition to the topic study materials, use the chart you completed and questions you answered in the Topic 3 about “Case Study: Healing and Autonomy” as the basis for your responses in this assignment.

Answer the following questions about a patient’s spiritual needs in light of the Christian worldview.

  1. In 200-250 words, respond to the following: Should the physician allow Mike to continue making decisions that seem to him to be irrational and harmful to James, or would that mean a disrespect of a patient’s autonomy? Explain your rationale.
  2. In 400-500 words, respond to the following: How ought the Christian think about sickness and health? How should a Christian think about medical intervention? What should Mike as a Christian do? How should he reason about trusting God and treating James in relation to what is truly honoring the principles of beneficence and nonmaleficence in James’s care?
  3. In 200-250 words, respond to the following: How would a spiritual needs assessment help the physician assist Mike determine appropriate interventions for James and for his family or others involved in his care?

Remember to support your responses with the topic study materials.


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Write three important things that is associated with the various topics.

1). Acute Infectious Gastrointestinal Disorders: Priority Finding for a Toddler Who Has Gastroenteritis




2). Gastrointestinal Structural and Inflammatory Disorders: Identifying Manifestations of Peritonitis




3). Pituitary Disorders: Indications of Syndrome of Inappropriate Antidiuretic Hormone Secretion (SIADH)




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. Benchmark – Analyzing and Reporting Data


In public health, data are  often gathered from separate groups in order to describe health-related  behavior for a topic of interest. In practice, a larger sample is often  surveyed, and then focus groups or interviews can be conducted with a  smaller subset of the sample. The quantitative survey data from a larger  group helps to identify health-related trends and patterns within the  sample group. The qualitative data collected with the smaller group  complements the quantitative survey data and helps to determine why and  how a phenomenon exists. The cumulative findings can then help public  health professionals form a conclusion about the health issue and inform  future public health research, policy, and practice.

The purpose  of this assignment is to analyze qualitative and quantitative data from  two separate groups, propose a research question, and then disseminate  your findings in a mixed-methods manuscript. The survey and focus group  are both on the topic of nutrition. The quantitative data is adapted  from the Youth Risk Behavior Surveillance System (YRBSS), and the  qualitative data is from a focus group transcript in which 9th grade  girls discussed healthy eating.

For this assignment, you will use:

  1. IBM  SPSS Statistics and the “Youth Risk Behavior Surveillance System  Dataset” to conduct a basic quantitative statistical analysis.
  2. The “9th Grade Girls Healthy Food Focus Group Transcription” to conduct a qualitative analysis and identify key themes.

Part 1: Analyzing Data

Using  the resources indicated above, conduct the following analyses and  record the results on the “Results and Outputs” template. Attach this  document as an Appendix in your paper.

Qualitative Analysis: Read  the “9th Grade Girls Healthy Food Focus Group Transcription.” This  transcript is from a focus group of 9th grade girls discussing healthy  eating with the moderator. Generate codes and summarize the qualitative  data.

Quantitative Analysis: 

  1. Review  the “Youth Risk Behavior Surveillance System Dataset.” Identify two or  three variables of interest and identify a study topic for your paper.  Conduct a literature search for three to five peer-reviewed articles  from the last 5 years that have studies supporting your topic. Develop a  research question for your study based on the selected variables. The  research question should demonstrate support for the focus group results  and should be supported by existing literature.
  2. Prepare the data to complete the analysis based on your research question.
  3. Using SPSS, conduct descriptive statistics to summarize the sample.
  4. Using SPSS, select an appropriate quantitative inferential statistical test to analyze the data.

Part 2: Reporting Data

Prepare  a 1,250-1,500 word manuscript to disseminate the findings of your  proposed study. The study should be based on your proposed research  question and supported by the findings from the qualitative and  quantitative analyses above, as well as by current literature. Include  the following:


  1. A 150-250 word summary of the manuscript.


  1. Summarize the purpose of the research, the problem being addressed, and your proposed research question.
  2. Support  your summary using three to five peer-reviewed articles from the last 5  years that are relevant to your topic and that support why the study is  being conducted.


Qualitative Methods (Focus Group)

  1. Describe the focus group sample and data collection process.
  2. Describe the process used to analyze the qualitative data.

Quantitative Methods (YRBSS Survey)

  1. Discuss how the data were collected.
  2. Identify and describe the variables used in the analysis.
  3. Describe the descriptive and inferential statistical tests that were conducted.
  4. Identify the software that was used to conduct the analysis.


Qualitative Results (Focus Group)

  1. Summarize the results of the qualitative analysis from the “9th Grade Girls Healthy Food Focus Group Transcription.”

Quantitative Results (YRBSS Survey)

  1. Summarize the sample using the results of the descriptive statistics.
  2. Describe the main outcomes of the inferential statistical analysis.
  3. Include at least one table or figure to support the results.


  1. Interpret the study results in relation to the related literature and study purpose.
  2. Discuss the study limitations.
  3. Based on the interpreted results of the study, provide recommendations for future public health research, policy, or practice.


  1. “Results and Outputs” analysis document.

General Requirements

You  are required to cite to a minimum of three sources to complete this  assignment. Sources must be published within the last 5 years and  appropriate for the assignment criteria and public health content.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.

You are required to submit this assignment to LopesWrite.

Benchmark Information

This benchmark assignment assesses the following programmatic competencies:

Master Public Health

2.2Select quantitative and qualitative data collection methods appropriate for a given public health context.

2.3Analyze quantitative and qualitative data using biostatistics, informatics, computer-based programming, and software, as appropriate. 

2.4Interpret results of data analysis for public health research, policy, or practice.

MSN Public Health Nursing

6.3: Interpret results of data analysis for public health research, policy, or practice.


Review Chapter 16 in Using and Interpreting Statistics: A Practical Text for the Behavioral, Social, and Health Sciences.


View “Talk Nerdy to Me,” by Marshall (2012), located on the TED website. URL:

Read “Conducting High-Value Secondary Dataset Analysis: An Introductory Guide and Resources,” by Smith et al., from Journal of General Internal Medicine (2011). URL:

Read “Successful Scientific Writing and Publishing: A Step-by-Step Approach,” By Iskander, Wolicki, Leeb, and Siegel, from Tools and Techniques (2018), located on the Centers for Disease Control and Prevention (CDC) website. URL:

Read “The Belmont Report,” by the Department of Health, Education, and Welfare (1979), located on the U.S. Department of Health and Human Services (HHS) website. URL:

Read “IRB FAQs” on the IRB Institutional Review Board, located on the Grand Canyon University website. URL:

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Do an Internet search for the Keirsey Temperament Sorter Questionnaire and find a site that appears to have a reputable self-assessment questionnaire. Respond to the questionnaire to identify your temperament type. Read supportive documents associated with your type. What does this material suggest are the kinds of projects that would best suit you? What does it suggest your strengths and weaknesses are as a project manager? How can you compensate for your weaknesses?

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Submit a 5 type-written page, double-spaced, Times New Roman, 12 pitch font review of the above video.

The paper should first relate the video with your church’s management strategy in reference to legal, financial management, human resources, risk management, property management and conflict resolution and an action plan for improving your church’s management strategies.

The paper should contain an introduction, body and conclusion; references as appropriate, and a complete bibliography

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A nurse manager is attending a national convention and is attending a concurrent session on staffing ratios. Minimum staffing ratios are being discussed in the nurse manager’s own state. The nurse manager has a number of questions about staffing ratios that the session is covering. The nurse manager knows that evidence exists that increasing the number of RNs in the staffing mix leads to safer workplaces for nurses and higher quality of care for patients.

1. What are the three general approaches recommended by the American Nurses Association (2017) to maintain sufficient staffing?

2. Summarize the findings that are often cited as the seminal work in support of establishing minimum staffing ratio legislation at the federal or state level.

3. Analyze what proponents and critics say about whether mandatory minimum staffing ratios are needed.