The first thing I want you to do is to watch the movie What Women Want with Mel Gibson and Helen Hunt. After you watch the movie I want you to answer the questions below.
Is this an ad agency you would be willing to work with or for and why?
What ethical dilemmas do you see portrayed in the movie?
Pick an ad displayed in the movie. Describe the ad. State who the target market is and anything you would do to change the ad.
Pick one of the products tried out in the movie. Design a print, tv script, or billboard ad. Choose the media vehicle you feel is best for your target market. Make sure to describe your target market (demographics, age, income…)and explain your design.
