For the final component of your customer service project, conduct research on your selected company to identify additional areas of customer service in which they excel . In a separate paragraph describe ways that they are able to improve retention and create loyal customers. Summarize your findings in a one – two page paper. Be sure to use at least one item of research, and cite it in APA format. Company selected : Apple Inc.
To receive the 3 points a reference and in-text citation are both needed.